Anyone tried to decipher the factor in the default sorting order on Yelp? I've not done any formal testing but from experience my gut feel is as follows (chime in with your own opinion based on your own observations).
On searches – #1 factor is of course keyword(s) appear in category business is in or business name
After that, or for just browsing categories
30% proximity of business location to location entered in address field
20% number of reviews and average rating
20% if they are…