seotophat

seotophat

Google Reindex Request Worth Testing On-Page Changes? Is There a Delay?

Written by  on May 16, 2018

I want to be clear that I'm not referring to a re-crawl, but a re-index. Now I realize there are a gazillion ranking signals and most of the stronger signals are probably not on-page signals (although page title, headers, and anchor text *combined* is probably a relatively strong signal) so that for most situations, on-page changes are going to like move you from the middle of page 2 to top 3 (except for obscure – low competition long tail keywords of course.)

So is there a delay between…

Google Reindex Request Worth Testing On-Page Changes? Is There a Delay?

Google Maps Ranking: What’s the Most Likely Missing Ingredient?

Written by  on May 10, 2018

Absolutely perplexed on the ranking factors for Google Maps (hence also the 3-pack in normal search results).

Are seeing search queries that return 3-pack and organic result like this and wondering why these sites are getting 3-pack preference?

Not that sites 2 and 3 are no closer to the test user's location than Site 4. All 4 sites have a street address showing.

3-pack result:

#1 – Site 1 – No reviews. Same distance as Site 4 to user.
#2 – Site 2 – 1 review for 1 star. Farther from…

Google Maps Ranking: What's the Most Likely Missing Ingredient?

Community Leveraging for Adwords Clicks on Competitor Ads?

Written by  on April 7, 2018

I know this is not technically SEO, but it's "Black Hat" related.

We're seeing a jump in Adwords clicks without changes to account. The other day I was thinking, what is preventing someone from creating a fake review site, or distributing an article that instead of linking to our site, it links to the Google search result where our Adwords ad is displayed on top?

Does Adwords prevent that by seeing the click came from a search result where the search was not manually entered and came…

Community Leveraging for Adwords Clicks on Competitor Ads?

Anyone tried deciphering the Yelp Sort?

Written by  on March 16, 2018

Anyone tried to decipher the factor in the default sorting order on Yelp? I've not done any formal testing but from experience my gut feel is as follows (chime in with your own opinion based on your own observations).

On searches – #1 factor is of course keyword(s) appear in category business is in or business name
After that, or for just browsing categories

30% proximity of business location to location entered in address field
20% number of reviews and average rating
20% if they are…

Anyone tried deciphering the Yelp Sort?

Need Local Backlink Service (SAFE)

Written by  on March 14, 2018

I have done Local SEO and we are ranking in local 3-pack 90% of the time for 80% of our target keyword phrases. I would like some *SAFE* boost for local backlinks. We already have citations in all services (Google Places, Bing Places, Yelp, Yellowpages, Superpages, EVERYTHING). This must be SAFE and NOT SPAMMY! We just need *small* *NATURAL LOOKING* boost in local backlink profile. Please PM me if you have service.

Company Name in Page Title – If and Where?

Written by  on March 14, 2018

My guess is you want to do the {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title? (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already)

But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed…

Company Name in Page Title – If and Where?

Need Proxy Recommendation – Just one City Specific but Rotating

Written by  on March 10, 2018

Looking for a proxy server that I can subscribe to that is city specific (Seattle, WA USA is one city I know I need for sure) and the proxy will rotate the IPs for that City automatically at some interval (could be once a day, prefer a little more frequent) Low cost. Decent anonymity preferably something Google doesn't detect and keep asking for ReCapture image verify. Any recommendations would be greatly appreciated.

Best Sites to Broadcast Press Releases

Written by  on March 10, 2018

Can anyone recommend a site or site(s) to broadcast an official company press release on?

City Links In Footer? Good? Bad? Not Sure?

Written by  on March 6, 2018

Our business is in 10 cities. We offer identical services in each city, there's absolutely nothing different about the services we offer based on location. We have a contact page for each city with a bit of unique content (phone, address, photo of city, list of counties we service). It really would be a grey area to create subsites for each city and try to rewrite the service description content 10 times. However, we want to improve organic results. We of course have Google Places…

City Links In Footer? Good? Bad? Not Sure?

Tracking Traffic From Google Places Listing

Written by  on March 5, 2018

We have one website and offer identical services in multiple cities and have a Google Places listing for each city with URL pointing to the home page of our website. We eventually will build unqiue landing pages for each city but for now, we are using the home page. We suspect we are getting increased exposure/clicks and we want to measure our local SEO efforts to gauge the effect on the traffic generated from our Google Places listing. As most know, the 3-pack and map results don't link…

Tracking Traffic From Google Places Listing