Absolutely perplexed on the ranking factors for Google Maps (hence also the 3-pack in normal search results).
Are seeing search queries that return 3-pack and organic result like this and wondering why these sites are getting 3-pack preference?
Not that sites 2 and 3 are no closer to the test user's location than Site 4. All 4 sites have a street address showing.
#1 – Site 1 – No reviews. Same distance as Site 4 to user.
#2 – Site 2 – 1 review for 1 star. Farther from…