Link exchange myth, what’s the truth?

Hi everyone,

As SEO is changing so are its techniques, so I'd like to, once and for all, debunk myth about link exchange.

Back in the day, many people have done the link for link, 1:1 exchange. I link your website, you link mine, we both benefit.
Nowadays, Google is not approving such behavior and 1:1 exchange can actually hurt both your rankings rather than improve it.
However, when I tried making sort of partnership between two websites, their SEO "experts" are strictly against any…

Link exchange myth, what's the truth?

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